broadcast.ad

A real ad, inserted into a real stream, live in your browser.

broadcast.ad is a standards-based, cloud-independent manifest engine for dynamic ad insertion. This demo fills a live Google ad into a real video break, with no ad-server account and no proprietary cloud service in the path.

SCTE-35 VAST / VMAP SSAI HLS Interstitials (SGAI) DASH CMCD / CMSD

How the break gets filled

Every step runs on open standards, so the same engine works on a laptop, a single VM, or Kubernetes, with no vendor lock-in.

1

Detect the cue

An SCTE-35 marker in the origin manifest (splice_insert or time_signal) opens an ad avail.

2

Decide the ad

The engine calls a real VAST tag (Google's public IMA sample) and gets back a real MP4 creative.

3

Condition and place

The creative is conditioned to the stream's rendition ladder, then stitched in (SSAI) or delivered as an HLS Interstitial (SGAI).

4

Track and reconcile

Impression and quartile beacons fire, and every break is logged for server-side reconciliation against the ad server.

What you are watching

No mock and no stand-in: the creative is a live response from Google's ad infrastructure.

  • A real Google IMA sample ad (a roughly 10 second MP4), fetched live over VAST at session start.
  • Inserted into a 30 second break signalled by SCTE-35. The ad fills the first 10 seconds; slate pads the rest.
  • Never dead air: on no-fill or an origin hiccup the break degrades to slate and last-good, never to a black screen or a 5xx.
  • Plays as SSAI in any hls.js browser; Safari and iOS additionally render the SGAI interstitial variant.
Ad 10s Slate 20s
0s30s SCTE-35 break

Inspect it live

The same instance exposes its audit trail and reconciliation, the parts an ad-operations team actually checks.